Privacy Policy
Last updated: February 12, 2026
Basekick Labs LLC ("Basekick Labs", "we", "us", or "our") respects your privacy. This Privacy Policy explains what data we collect when you use basekick.net and our products, how we use it, and your rights regarding that data.
1. Data We Collect
Archie Chat Widget
When you use Archie, our AI support assistant on basekick.net, we collect the following:
- Name and email address — provided voluntarily through the chat form when you start a conversation.
- Conversation content — the messages you send and the responses Archie provides.
- Session metadata — a session identifier and timestamps to maintain conversation continuity.
This data is stored in Memtrace, our memory layer for AI agents, and is used to provide context across your conversation and improve support quality. Conversations are processed by Anthropic's Claude API to generate responses.
Website Analytics
We use Microsoft Clarity for website analytics, which collects anonymized usage data including page views, session recordings, and heatmaps. Clarity may set cookies on your browser for analytics purposes. We use this data to understand how visitors interact with our site and improve the user experience. No personally identifiable information is collected through analytics.
Email Communications
If you provide your email address through the chat widget or contact forms, we may use Mailgun to send transactional emails. Your email address is shared with Mailgun solely for the purpose of email delivery.
2. How We Use Your Data
- To provide and improve our support through the Archie chat widget
- To maintain conversation context so Archie can provide relevant responses
- To generate internal daily digests of support conversations for quality improvement
- To understand how visitors use our website and improve its design
- To respond to inquiries submitted through our contact forms
3. Third-Party Services
We use the following third-party services that may process your data:
- Anthropic — Processes chat messages through the Claude API to generate Archie's responses. Subject to Anthropic's Privacy Policy.
- Microsoft Clarity — Website analytics and session recordings. Subject to Microsoft's Privacy Statement.
- Mailgun — Email delivery service. Subject to Mailgun's Privacy Policy.
- GitHub — Source code hosting for our open-source projects. Subject to GitHub's Privacy Statement.
4. Data Retention
Chat conversation data stored in Memtrace is retained for support quality and continuity purposes. Website analytics data is retained according to Microsoft Clarity's standard retention periods. We do not retain data longer than necessary for the purposes described in this policy.
5. Data Sharing
We do not sell, trade, or rent your personal data to third parties. We only share data with the third-party service providers listed above, solely for the purposes of operating our services. We may disclose data if required by law or to protect our legal rights.
6. Your Rights
You have the right to:
- Request access to the personal data we hold about you
- Request deletion of your personal data, including chat conversation history
- Request correction of inaccurate personal data
- Withdraw consent for data processing at any time
To exercise any of these rights, contact us at privacy@basekick.net. We will respond within 30 days.
7. Security
We take reasonable measures to protect your data, including encrypted connections (TLS), secure API authentication, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our services are not directed at children under 13 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us at privacy@basekick.net and we will promptly delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
10. Contact
If you have any questions about this Privacy Policy or how we handle your data, contact us at privacy@basekick.net.
